In 2008 MoMA took over the entire ad spaces in the Brooklyn subway stop Atlantic/Pacific and replaced them with more than 50 reproductions of art from its permanent collection.
Project: MoMA Atlantic/Pacific
Project Team: In collaboration with thehappycorp
Julia Hoffmann (creative direction), Brigitta Bungard (art direction, design), Tamsin Nutter (copy), Charles Wattlington (design), Melanie Malkin (production), Claire Corey (production manager)
Photos: thehappycorp, Jason Brownrigg, Martin Seck