MoMA advertising template designed by Paula Scher, Pentagram

Project: Outdoor Advertising
Project Team: Julia Hoffmann (creative direction), Brigitta Bungard (art direction, design), Tamsin Nutter (copy), Charles Wattlington (design, Melanie Malkin (production), Althea Penza (production), Claire Corey (production)
Photos: Pentagram, Martin Seck, Julia Hoffmann

Awards: Type Directors Club, Typography 31