Project: Convert MoMA visitors to members
Project Team: Julia Hoffmann (creative direction), Brigitta Bungard (art direction, design), Jeff Yonteff (copy), Tamsin Nutter (editor & copy), Althea Penza (production)
Photos: Brigitta Bungard
Awards:
AIGA 365: Design Effectiveness, 2011
How Magazine In-House Awards 'Outstanding Achievement', 2011